Case Studies

Musician / Luna Vega

Pain Points

• Traditional DAWs weren’t built for fluid creativity
• Collaboration with visual artists and remixers was slow and scattered
• No simple way to monetise stems or demo material pre-release

How Merlin Helps

Luna crafts her dreamy, layered soundscapes in Merlin’s cloud-native studio, using AI tools like ambient generators and harmony companions to explore new textures. She collaborates in real time with her visual artist, syncing audio and visuals via Merlin’s live canvas. When inspiration strikes, she drops stems to the Marketplace — where fans can remix, license, or purchase her work.

Results

• Released two EPs and five live session packs in one year
• Built a remix community that generated over 80k plays
• Earned $4,700 from stem sales and community remixes

Podcaster / Amy Janković

Pain Points

• Juggling multiple tools for editing, collaboration, and publishing
• Reliance on freelancers for music beds and sound design
• Difficulty tracking audio rights and licensing

How Merlin Helps

Amy’s team works entirely in the cloud, recording across time zones, editing on the fly, and using Merlin’s AI-powered audio cleanup and EQ presets to remove background noise and polish speech. They collaborate in real-time, dropping in voiceovers, backing tracks, and transitional FX directly from the Marketplace. Merlin’s smart copyright tagging ensures content they license from the platform is safe to use.

Results

• Cut production time by 60%
• Saved ~$400/month on post-production freelancers
• Reached #3 in Spotify’s True Crime charts

Soundtracks / Sebastian Müller

Pain Points

• Licensing was slow, messy, and filled with unclear usage terms
• Juggling multiple projects made asset management a nightmare
• No visibility or royalties from downstream usage of his work

How Merlin Helps

Sebastian builds a curated portfolio of royalty-free scores, stems, and ambient cues on Merlin, neatly tagged by mood and genre. He sends clients direct access links with preset licensing tiers, and gets auto-notified whenever a track is picked up for commercial or broadcast use. His compositions are discoverable via AI-assisted search, and Merlin’s content ID system ensures he earns royalties when they’re reused elsewhere.

Results

• Gained three new recurring clients via Marketplace discovery
• Reduced licensing admin by 80%
• One ambient piece landed in a short film that aired on Canal+

Sound Design / Seraphina Wilde

Pain Points

• Rampant piracy and unauthorised redistribution of her soundbanks
• Oversaturation on generic marketplaces made visibility a struggle
• No native way to demo or integrate her sounds directly inside a DAW

How Merlin Helps

Seraphina uses Merlin’s integrated publishing tools to sell and demo soundbanks directly within the DAW. Producers can audition her sounds live, tweak parameters, and drop them into sessions instantly. Each asset is protected with smart watermarking and usage tracking, and she receives real-time royalty alerts whenever her work is used publicly. Her libraries are promoted through algorithmic discovery and curated editorial features.